The client requested for a bottle wrapping that brought a unique character named Luda to life as the centerpiece of the design. The client sought to move away from a conventional logo, inspired to create an engaging and memorable illustration that reflects the sweet essence of their sikhye brand while keeping a touch of traditionalism through the font and plant illustrations. With a vibrant color palette and playful composition, the character embodies the brand's personality, inviting customers to connect on a personal level. This approach not only enhances shelf appeal but also tells a story, making each bottle a delightful experience that stands out in the competitive market.